Constant attention to development of the best modern technologies and world practices. The creative approach to business, the strive for surpassing the best companies’ success.
Search, development and implementation of innovations.
Mission and Strategy
«Turning communication into events and impressions is the sense of our activity»
«Experience Momentum!» is the Company’s slogan that reflects the key message of the brand: we help efficiently implement capacities of all participants in the event market.
• We give a boost to business growth of the organizers and their exhibitors
• We provide the city’s guests and residents with the opportunity for attending the best business and entertainment events
• We develop business tourism
• We strengthen the Northern Capital’s image as a leading player in the global meeting market
MISSION OF THE COMPANY
«We create necessary conditions for successfully developing business by our clients via offering the best world-class products and services. Our task is inspiring and giving unforgettable emotions!»
VISION OF THE COMPANY
EXPOFORUM International strives for turning into an innovative global MICE company that provides turnkey events and pays attention to important their components:
Our Company’s values
01
Innovation
02
Cooperation
Customers are our Company’s main value. Mutual trust, openness and honesty, constant communication: customers believe in us and our services.
03
Competence
High-level professionalism of our employees. Continuous self-development Striving for mastering the best world models and achieving results that meet the highest international standards.
04
Team Spirit
Work for a single result. Partnership, not just interaction. Understanding own place in the team and personal responsibility for contribution to the Company. Mutual respect, mutual support and solidarity: there’s no such thing as someone else’s tasks and duties, there is only our common cause.
05
Commitment to the Cause
Devotion to the profession and the Company Readiness to do more than expected for its success
Strategy
2012–2013
- forming the pool of promising projects
- identifying the range of strategic partners for operating in EXPOFORUM
- creating conditions for improving quality of services provided on the venue
Outcome: preparation of conditions for market consolidation
2014–2016
- commissioning the new international convention and exhibition complex
- establishing structures of world-class convention and exhibition service
- providing new conditions for developing the MICE industry business
Outcome: creation of the new market for convention and exhibition services
2017–2018
- ensuring efficient development of the St. Petersburg convention and exhibition market in new conditions
Outcome: development and integration of the project at the international level
2019–2023
- approving the Company’s new Strategy until 2023 and the Manifest of the EXPOFORUM Group of Companies
- implementing the «4C» concept (content, community, contacts, competencies) for all own projects of the Company, for the purpose of giving conventions and exhibitions additional unique benefits from the customer’s participation in events
- launching the hybrid event format (organization of online events, integration of online products into offline projects), development of omnichannel and the ecosystem of services for customers
- convention and exhibition events as a driver for developing Russia’s industry and economy, its technological independence and import substitution, collaboration with the BRICS and SCO countries
2024–2028
In 2024, the Company’s new five-year Strategy – «The Strategy 2028» – was approved. It has been called «The Genius of the Place» and is aimed at:
- developing on the basis of the EXPOFORUM Convention and Exhibition Centre the concept of «Bleisure Tourism» due to the integrated WOW effect not only from convention and exhibition events, but also from recreation and leisure to be offered by the venue to its visitors
- strengthening the status of the EXPOFORUM Convention and Exhibition Centre as the centre of MICE competencies of the Russian convention and exhibition industry;
- launching the Company’s strategic internal projects focused on developing human resources, integrated digitalization and automation, improving efficiency of the Company’s marketing and products, as well as interaction with customers.
