The first on-site Expert Board of the MICE&more marketing ecosystem took place in ExpoForum on April 12. Representatives of the large companies, event organizers, event-industry professionals from Moscow and Petersburg discussed modern trends in holding corporate events as exemplified by the 10-year experience of ExpoForum.

Alexander Gorokhov, Deputy General Director for Commerce at ExpoForum International, greeted the audience. Natalya Sankovich, the Head of the Congress and Event Directorate, focused on the tendency that can be recently observed. The corporate event customers more and more frequently use a mixture of various formats, and the events themselves are increasingly migrating towards professional corporate forums. Using the implemented cases as an example, Natalya told how the space, state-of-the-art equipment and the team of ExpoForum help to solve the customers’ HR issues in the most effective way. Inna Vernidub, the company spokesperson, held an excursion for the guests of the site, during which they could see for themselves that her words were quite reasonable, and could also get familiarized with the company’s history and business. Finally, the subscribers of MICE&more visited the opening ceremony of «Oldtimer Gallery» exhibition featuring means of transportation «from carriage to rocket», which turned out to be quite symbolic on the Cosmonautics Day.

«ExpoForum International is our reliable partner, we are proud of such regular cooperation. This year, this powerful organization celebrates its first jubilee, that’s why we have also developed a number of publications for 2024, starting from a regular column in the printed paper of the General Director Sergey Voronkov to the new format – a meeting of experts», MICE&more Media Director Marina Karaseva noted.